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Digital media refers to audio, video, and photo content that has been encoded (digitally compressed).

Encoding content involves converting audio and video input into a digital media file such as a Windows Media file.

After digital media is encoded, it can be easily manipulated, distributed, and rendered (played) by computers, and is easily transmitted over computer networks.

Today’s digital media - computers, the web, video games, digital television, smart phones, and so on - occupy an increasingly important role in our lives, changing how we live, work, and play.

Digital media covers visual communication, animation, moving image, digital video, digital visual effects, web and interactive media production, interface design and learning communication.

A rapidly growing industry, digital media is about telling stories and communicating via the digital platform

Multimedia = Digital media:

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